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Insights & Engineering Notes

Practical articles on building fast, scalable software — straight from our team.

Prompt Engineering for Production: Building Reliable LLM Productsai

Prompt Engineering for Production: Building Reliable LLM Products

Why clever prompts break as features, and how to engineer LLM prompts that are reliable, testable, and safe in production AI products.

Mazen Salah6 min read
Push Notifications Done Right on iOS and Androidengineering

Push Notifications Done Right on iOS and Android

How to do push notifications right with FCM on iOS and Android: permissions, segmentation, deep links, and reliability that drive mobile engagement.

Mazen Salah6 min read
Push vs Email: How to Re-Engage Your Usersproduct

Push vs Email: How to Re-Engage Your Users

Push and email are not interchangeable. Learn when to use each channel and how to sequence them to re-engage users and cut churn.

Mazen Salah6 min read
Progressive Web Apps vs Native Apps: The 2026 Realityengineering

Progressive Web Apps vs Native Apps: The 2026 Reality

PWA or native in 2026? iOS now supports web push and installable PWAs. A practical framework to pick the right path for your product and budget.

Mazen Salah5 min read
Retrieval-Augmented Generation (RAG) Explained for Business Teamsai

Retrieval-Augmented Generation (RAG) Explained for Business Teams

What RAG is, how it grounds an LLM in your own data with vector search, where it shines, and where it struggles. A practical guide.

Mazen Salah6 min read
React Server Components Explained: A Business Guideengineering

React Server Components Explained: A Business Guide

What React Server Components mean for performance, SEO, and cost, how they work with Next.js, and when they are the right choice in 2026.

Mazen Salah6 min read
Adding Real-Time Features with WebSockets: A Practical Guideengineering

Adding Real-Time Features with WebSockets: A Practical Guide

How WebSockets power live updates, where real-time features pay off, and what your backend needs to handle them at scale.

Mazen Salah6 min read
Designing RTL Interfaces for Arabic Users: A Practical Guidedesign

Designing RTL Interfaces for Arabic Users: A Practical Guide

RTL design is more than a mirror flip. How to build credible Arabic UI with proper bidirectional text, typography, and layout for GCC and Egypt.

Mazen Salah5 min read
Designing Scalable REST APIs for Mobile Backendsengineering

Designing Scalable REST APIs for Mobile Backends

How to design REST APIs that keep mobile apps fast and reliable as they scale: endpoint shape, pagination, retries, caching, and versioning.

Mazen Salah6 min read

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