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Insights & Engineering Notes

Practical articles on building fast, scalable software — straight from our team.

Designing for Accessibility From Day One: A Practical Guidedesign

Designing for Accessibility From Day One: A Practical Guide

Why building accessibility and WCAG compliance into design, code, and testing from the start is cheaper than retrofitting it later.

Mazen Salah6 min read
AI Agents for Business: What They Can and Cannot Doai

AI Agents for Business: What They Can and Cannot Do

A no-hype look at what AI agents really do, where they deliver ROI, where they fail, and how to deploy them safely in your business.

Mazen Salah6 min read
AI Chatbots for Customer Support That Actually Helpai

AI Chatbots for Customer Support That Actually Help

Most support bots frustrate customers. Here is how to build an LLM chatbot that resolves real tickets, in Arabic and English, around the clock.

Mazen Salah6 min read
Building Fast Web Apps in 2026engineering

Building Fast Web Apps in 2026

How we ship production-grade web apps that load instantly and scale — the stack, the trade-offs, and the habits behind it.

SummationWorks2 min read
AI for Content Moderation at Scale: A Practical Guideai

AI for Content Moderation at Scale: A Practical Guide

Manual review cannot keep up with content volume. Here is how to build AI-powered moderation that is fast, fair, and safe across Arabic and English.

Mazen Salah6 min read
AI-Powered Search for E-Commerce: Turn Intent Into Conversionsai

AI-Powered Search for E-Commerce: Turn Intent Into Conversions

Keyword search loses sales on human, descriptive queries. See how AI and semantic search match intent, handle Arabic, and lift ecommerce conversion.

Mazen Salah6 min read
API Rate Limiting and Abuse Protection: A Practical Guideengineering

API Rate Limiting and Abuse Protection: A Practical Guide

How API rate limiting and abuse protection keep your backend stable: throttling strategies, layered defenses, and limits that don't punish real users.

Mazen Salah6 min read
App Retention Strategies That Actually Workproduct

App Retention Strategies That Actually Work

Practical app retention strategies that cut churn and boost engagement, from winning week one to making the product itself the reason users stay.

Mazen Salah7 min read
App Store and Play Store Submission: How to Avoid Rejectionsengineering

App Store and Play Store Submission: How to Avoid Rejections

Most app rejections are preventable. A practical guide to clearing App Store and Play Store review on the first try, from privacy to payments.

Mazen Salah6 min read

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