Insights & Engineering Notes
Practical articles on building fast, scalable software — straight from our team.
- 118 articles
Design7 min read
10 Mobile UX Principles That Boost App Retention
Ten practical mobile UX principles that reduce friction, build trust, and keep users coming back to your app instead of deleting it.
Mazen Salah
Engineering6 min read
Monorepo vs Polyrepo for Product Teams: How to Choose
A practical, no-dogma guide to choosing between a monorepo and polyrepo, and the tooling that makes either one work for your product team.
Mazen Salah
Design6 min read
Motion Design Principles for Web and Apps
How to use timing, easing, and spatial continuity to make web and app interfaces feel clear, fast, and premium, without hurting performance.
Mazen Salah
Product6 min read
When You Need More Than One App: Customer, Vendor, Driver
Why marketplace and logistics products become multi-app platforms, when to split customer, vendor, and driver apps, and how to build them on one backend.
Mazen Salah
Engineering6 min read
Multi-Tenant SaaS Architecture Patterns: A Practical Guide
How to serve many customers from one SaaS product: the three data isolation patterns, enforcing tenant isolation, and scaling without noisy neighbors.
Mazen Salah
Engineering6 min read
Next.js App Router: A Practical Guide for 2026
What the Next.js App Router and server components mean for your business in 2026, plus when it is the right choice and when to think twice.
Mazen Salah
AI5 min read
OCR for Arabic Documents: A Practical Guide
Why Arabic OCR is harder than English, which approaches actually work, and how to build a reliable Arabic document-processing pipeline.
Mazen Salah
Engineering6 min read
Building Offline-First Mobile Apps with Flutter
How to build Flutter apps that stay fast and reliable without a connection using a local database, sync queue, and clear conflict rules.
Mazen Salah
Engineering6 min read
The Architecture Behind an On-Demand Delivery App
How an on-demand delivery app really works: the services, real-time tracking, and logistics architecture that keep orders moving at scale.
Mazen Salah
Business5 min read
The On-Demand Economy in the GCC: How to Build a Delivery App That Lasts
How the on-demand economy is reshaping the GCC delivery market, and what it takes to build apps that scale and stay profitable.
Mazen Salah
Design6 min read
Onboarding Flows That Convert New Users
Most products lose acquired users during onboarding. Learn how a clear activation moment, low friction, and measured funnels turn signups into active users.
Mazen Salah
Engineering6 min read
Integrating Payment Gateways in the GCC: mada, Apple Pay, and HyperPay
How to build a GCC checkout that converts: choosing a processor, integrating mada, Apple Pay, and HyperPay, plus webhook and security essentials.
Mazen Salah
Engineering6 min read
Postgres Indexing Strategies for Faster Queries
Practical Postgres indexing strategies that turn slow queries fast: B-tree, composite, GIN, partial and expression indexes, plus reading the query plan.
Mazen Salah
AI6 min read
Practical AI Integration for Businesses: A No-Hype Guide
How to add AI to your business the right way: pick the workflow, build the integration layer, and control cost, privacy, and risk.
Mazen Salah
Engineering6 min read
A Pragmatic Testing Strategy for Mobile Apps
Where to spend your mobile QA effort and where not to: a pragmatic testing strategy built around the testing pyramid and real-world risk.
Mazen Salah
Product6 min read
Product Analytics: The Metrics That Actually Matter
Skip the vanity metrics. A practical guide to the product analytics KPIs that predict success and turn data into real decisions.
Mazen Salah
Product6 min read
Product Discovery: How to Build the Right Thing First
A practical guide to product discovery: reduce risk, do user research that changes your mind, and validate ideas cheaply before you build.
Mazen Salah
AI6 min read
Prompt Engineering for Production: Building Reliable LLM Products
Why clever prompts break as features, and how to engineer LLM prompts that are reliable, testable, and safe in production AI products.
Mazen Salah
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